Thursday, December 20, 2007


There are lot of instances when people blame everything on fate. OSHO may be the only person who may agree with what I think about fate .I like Osho because he is the only person who went to a prostitute even before he was ten and he openly admitted it in his books.

Osho wrote in his book "Freedom".

You fail in love. You fail in other matters.It hurts that you have failed.You need some kind of oinment for your wounded heart."Fate" is a beautiful oinment and freely available. - OSHO

Only a small element is needed to make a huge change when people leave things to fate and this is exactly why I like this advertisement in Lead India Campaign .

The advertisement shows people who accept the tree as a road block . A politician who climbs over the tree to a car on the other side like all the politicians you know an I know . Someone who is quarrelling with a policeman because no one else is ready to remove the tree. A policeman who is sleeping in his jeep.A traffic policeman who is sipping chai from a tapari and lot of people who are wasting their time simply because the tree was a road block.No body is ready to remove it and everyone is waiting for something to happen. Suddenly it starts raining which is like an obstacle that we face in any scenario.

Suddenly a small boy walk towards the tree and start pushing it and people start laughing . Slowly some more children and more and more people join in .People jump down from bus and people who were safely cocooned inside the car join in.Finally the tree is pushed aside and people back slap each other . The sun starts shining again and slowly vehicles start moving forward. The boy also moves away from teh crowd as if nothing has happened.

These kinds of advertisements come once in a while waking the patriot in us for hours , minutes or seconds.What is wrong with India is captured perfectly through the politician who climbs over the tree,the policeman who is sleeping, people waiting for someone else to do something and so on . I like this advertisement simply because it shows that the change has to come from people and may be a small element who is not ready to accept fate will cause a big difference.


Srijith Unni said...

I had exactly the same thoughts after seeing the ad.. Brilliantly made..

Ajith said...

This Ad is perhaps the only thing that I liked in that TOI lead India campaign.. Really a good one

Nariyal Chutney said...

Srijith , Ajith - :) . Great People Think alike . LOL